Polaris Innovations
Branding • Website • Photo/Video • Social
Polaris is a manufacturer of CBD products based in the Pacific Northwest. They had an existing brand with a handful of product labels, but were seeking a refresh to coincide with the launch of 16+ new products.
I worked as a freelance Creative Director to carry out the brand refresh which included a new brand guideline document, an updated e-commerce website, social media content creation, as well as designing the labels and packaging for their suite of eighteen new CBD products.
Product Labels + Packaging
Creative Direction • Design • Rendering
Polaris was seeking new product packaging that would accomplish several goals. First, they wanted the graphics to better represent the flavors involved as their existing packaging was simply a solid dark blue background. They were also wanting the brand name to much more prominent as they were forecasting to be in stock on shelves of over 30,000 retailers nationwide and needed customers to quickly recognize the brand. Lastly and most importantly they needed all of the new products to live within a system that could support not only flavor differences, but subtle differences to the amount of THC involved, USDA organic status, and application type. I accomplished this by defining a base template that could be scaled and flexed in a variety of ways to accommodate the differences listed above.
Working with Polaris Innovations was a blast for both the opportunity to create CPG packaging, as well as creating work for the booming Cannabis industry. I also respect companies that promote healthy, active lifestyles and choose to make business decisions based on consumer transparency, best practices, and maintaining quality over profits.