Employers Overload
Employers Overload is a staffing agency based out of Portland, Oregon with locations nationwide that serves two core audiences: Employers, and Job Seekers. The client desperately needed updated branding to refresh the brand from its stodgy traditional personality into a new era of approachability that appealed to both demographics. I helped define the new brand identity and build a catalog of campaign assets including website design and marketing collateral such as van wraps, posters, digital ads, building signage, trade show booths, business cards, and yard signs.
DESIGNING FOR DUAL AUDIENCES
Website Design
The Employers Overload website was a fun challenge to work on due to the need to cater to two audiences with equal prominence. I accomplished through the use of a global “tab” system that toggled on-page content between speaking towards the selected audience. I also created a transition animation to clearly display when users switched between modes to further clarify the change in information and support the modern look and feel.
